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Back Program Website | Info Sheet
Overview
The Department of Marketing provides two quite significant majors within the Spears School of Business. One of these is marketing. This is an exciting field of study leading to a variety of job opportunities both in the private sector and in not-for-profit organizations. Also, it provides an excellent career path to top management within an organization.

The second major provided by the department is international business. Almost every business has international operations or is affected by events, competitors and conditions in the global economy. This opens career opportunities in the field and prepares one for successful management within the domestic economy.

Marketing. Marketing is concerned with the identification of wants and needs by buyers and the development of products, distribution channels, price and communication methods to satisfy those wants and needs. The buyers may be individuals or organizations, and their buying may include products or services. Since the economic system is dependent on the ability of organizations to match resources with marketplace needs, marketing is gaining in prominence every year.

A marketing graduate will likely be involved in performance and management of many traditional areas of decision-making—sales, advertising, logistics and marketing research. In addition, one frequently assists in product planning, developing marketing information systems and general management. Since these tasks are necessary for all types of organizations, employers of marketing graduates include manufacturers, banks, hospitals, retailers and not-for-profit organizations.

The effective marketing manager must possess a perspective and capability that reflect a three-dimensional program of study: (1) a liberal education in the sciences, humanities, behavioral and social sciences, mathematics and communications; (2) an adequate knowledge of the major functional areas of business and (3) a high-level competency in marketing.

One's liberal education is emphasized during the freshman and sophomore years. The study of the functional areas of business begins in the sophomore year and continues into the junior year. During the junior and senior years, the focus is on marketing. In addition to the introductory course that provides an overview of the field of marketing, the student takes courses in areas such as consumer behavior, promotion, sales management, services marketing, electronic commerce, marketing research, channels and international marketing. While studying marketing, one typically selects courses in other fields such as international business, management, information systems, finance, advertising and public relations to support a particular career choice within the marketing field.

Available Options
, B.S.B.A.


Occupations
Marketing Managers
Market Research Analysts
Sales Reps
Sales Managers

Industries
Arts, Entertainment, and Recreation
Services-Providing
Clothing and Clothing Accessories Stores
Sporting Goods, Hobby, Book, and Music Stores
Retail Trade

Recent OSU Graduates in
Salaries
Max: $100,000 |
Ave: $39,565 |
Med: $40,000 |
Min: $12,500


Employers
Absolutely World Class
Advance Composit Group
American Eagle Outfitters
American Fidelity
AMN healthcare
AppFolio
AT&T
BancFirst
Bank of Kremlin
BizNet Software
Broker
Brothers & Company Advertising
Cerner Corporation
CH Robinson
Chaparral Energy
Chevron Corporation
Choc Beer Company
Cintas
Coating Robotics CRTS (an Aegion company )
Cockrell Eyecare Center
Community Care
ConocoPhillips
Corp. Hobby Lobby
Cox Communications
Cyte Technologies
Dallas Cowboys Football Club
Dillard's
Eagle Distributing Inc.
Edward Jones
Enterprise Rent-A-Car
Epic Systems
Express Employment Professionals
Farmers Insurance
Fastenal
Feld Entertainment
Ferguson Enterprises
Frito-Lay
Gamma Phi Beta Sorority
GDH Consulting
Halliburton
Helmerich & Payne
Hilti
HireRight Inc
Houston Aeros Hockey Team
IBM
IIB, Inc.
Impact Engineering and Planning
Inceed
International Insurance Brokers
ISN Software Corp
ISNetworld
Jackie Cooper Imports
JB Hunt
JBS
Keller Williams Realty
K-Life Ministries Inc
Kohls
LA Food Ingredients
Legend Marketing, Inc
L-3 Communications
Lucas J. Munson, PC
M&N Holding Company LLC
MacroSolve
MarketSphere Marketing Operations
McElroy Manufacturing
Melton truck lines
MetLife
Metro-Appliance & More
Multiview
New York Life Insurance
Northwestern Mutual
Oklahoma Farm Bureau
Oklahoma State University
Omni Air Transport
ONEOK
Otis Elevators
Paycom
PepsiCo
Petty's Fine Foods
Phillips 66
Pitton Equipment
Poppy Lane Design
Premier Concepts
ProBuild
Quad Graphics
Quill
Regal Car Sales and Credit
Rexel
Rogers Wealth Group
Rush Enterprises
Ryder
SandRidge Energy
SC Thrive
Sears Holdings
Sherwin-William
Sirloin Stockade
SlipDoctors
State Farm Insurance
Stillwater Church of Christ
Stillwater Screenprinting
StormCon LLC
Street Wraps
Student Mobilization
Summit Physical Therapy
The Advisory Board Company
The Boeing Company
The Riley Group
The Summit
United States Beef Corporation
Verizon Wireless
Virbac Animal Health
Walmart
Welch State Bank
Wells Fargo
Worth Avenue Group
Wurth Service Supply, Inc.

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