Make an Appointment
It's Major Decision
Free Practice Test
Tell us about after graduation

 Students & Alumni  
 Hire System Login  
 Alumnifire Login  
 Find a Job  
 Make an Appointment  
 Career Fairs & Events  
 Request a Guest Speaker  
 Explore Careers  
 Graduate School  
 Resumes & Cover Letters  
 Your Online Image  
 Job Search Supplies  
 Graduation Survey  
 Resource Library  
 Faculty & Staff  

Back Program Website | Info Sheet
The Department of Marketing provides two quite significant majors within the Spears School of Business. One of these is marketing. This is an exciting field of study leading to a variety of job opportunities both in the private sector and in not-for-profit organizations. Also, it provides an excellent career path to top management within an organization.

The second major provided by the department is international business. Almost every business has international operations or is affected by events, competitors and conditions in the global economy. This opens career opportunities in the field and prepares one for successful management within the domestic economy.

Marketing. Marketing is concerned with the identification of wants and needs by buyers and the development of products, distribution channels, price and communication methods to satisfy those wants and needs. The buyers may be individuals or organizations, and their buying may include products or services. Since the economic system is dependent on the ability of organizations to match resources with marketplace needs, marketing is gaining in prominence every year.

A marketing graduate will likely be involved in performance and management of many traditional areas of decision-making—sales, advertising, logistics and marketing research. In addition, one frequently assists in product planning, developing marketing information systems and general management. Since these tasks are necessary for all types of organizations, employers of marketing graduates include manufacturers, banks, hospitals, retailers and not-for-profit organizations.

The effective marketing manager must possess a perspective and capability that reflect a three-dimensional program of study: (1) a liberal education in the sciences, humanities, behavioral and social sciences, mathematics and communications; (2) an adequate knowledge of the major functional areas of business and (3) a high-level competency in marketing.

One's liberal education is emphasized during the freshman and sophomore years. The study of the functional areas of business begins in the sophomore year and continues into the junior year. During the junior and senior years, the focus is on marketing. In addition to the introductory course that provides an overview of the field of marketing, the student takes courses in areas such as consumer behavior, promotion, sales management, services marketing, electronic commerce, marketing research, channels and international marketing. While studying marketing, one typically selects courses in other fields such as international business, management, information systems, finance, advertising and public relations to support a particular career choice within the marketing field.

Available Options
, B.S.B.A.

Marketing Managers
Market Research Analysts
Sales Reps
Sales Managers

Arts, Entertainment, and Recreation
Clothing and Clothing Accessories Stores
Sporting Goods, Hobby, Book, and Music Stores
Retail Trade

Recent OSU Graduates in
Max: $100,000 |
Ave: $39,565 |
Med: $40,000 |
Min: $12,500

Absolutely World Class
Advance Composit Group
American Eagle Outfitters
American Fidelity
AMN healthcare
Bank of Kremlin
BizNet Software
Brothers & Company Advertising
Cerner Corporation
CH Robinson
Chaparral Energy
Chevron Corporation
Choc Beer Company
Coating Robotics CRTS (an Aegion company )
Cockrell Eyecare Center
Community Care
Corp. Hobby Lobby
Cox Communications
Cyte Technologies
Dallas Cowboys Football Club
Eagle Distributing Inc.
Edward Jones
Enterprise Rent-A-Car
Epic Systems
Express Employment Professionals
Farmers Insurance
Feld Entertainment
Ferguson Enterprises
Gamma Phi Beta Sorority
GDH Consulting
Helmerich & Payne
HireRight Inc
Houston Aeros Hockey Team
IIB, Inc.
Impact Engineering and Planning
International Insurance Brokers
ISN Software Corp
Jackie Cooper Imports
JB Hunt
Keller Williams Realty
K-Life Ministries Inc
LA Food Ingredients
Legend Marketing, Inc
L-3 Communications
Lucas J. Munson, PC
M&N Holding Company LLC
MarketSphere Marketing Operations
McElroy Manufacturing
Melton truck lines
Metro-Appliance & More
New York Life Insurance
Northwestern Mutual
Oklahoma Farm Bureau
Oklahoma State University
Omni Air Transport
Otis Elevators
Petty's Fine Foods
Phillips 66
Pitton Equipment
Poppy Lane Design
Premier Concepts
Quad Graphics
Regal Car Sales and Credit
Rogers Wealth Group
Rush Enterprises
SandRidge Energy
SC Thrive
Sears Holdings
Sirloin Stockade
State Farm Insurance
Stillwater Church of Christ
Stillwater Screenprinting
StormCon LLC
Street Wraps
Student Mobilization
Summit Physical Therapy
The Advisory Board Company
The Boeing Company
The Riley Group
The Summit
United States Beef Corporation
Verizon Wireless
Virbac Animal Health
Welch State Bank
Wells Fargo
Worth Avenue Group
Wurth Service Supply, Inc.

OSU Career Services - Facebook  OSU Career Services - Instagram  OSU Career Services - Linedin  OSU Career Services - Twitter
  Mission  -  Annual Report  -  Policies  -  Staff List  -  Contact Us  -  Site Map

Mission  -  Annual Report  -  Policies

Staff List  -  Contact Us  -  Site Map

OSU Career Services - Facebook      OSU Career Services - Instagram      OSU Career Services - Linedin      OSU Career Services - Twitter