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Back Program Website | Info Sheet
Overview
Employers increasingly require communication professionals to first have an understanding of the relevant audiences with whom they wish to communicate or on whose behalf they need to communicate and then choose the best communication methods, be it through the techniques currently taught in public relations or advertising or both. This requires students to have a thorough understanding of the political, social and economic systems of society. Additionally, the new media environment now requires that professionals have skills they can apply to every media platform, be it print, television, radio, or the internet. Although all students in strategic communication are required to have experience in and an understanding of all strategic communication methods, they do have a choice to specialize in either public relations or advertising.

The degree in strategic communication prepares students to be professional communicators in any environment, such as counseling firms, advertising agencies, corporations, non-profit organizations, or even their own businesses. It still prepares students to write and communicate well because good writing skills remain the foundation of professional communication. It also grounds students in a thorough knowledge of gathering and analyzing data relevant to their practice and in communication management principles with an emphasis on strategic thinking. The ultimate aim of this degree is to prepare students to be the future leaders in their field. Students complete their degree with a capstone campaign course, where students integrate and apply the knowledge they gained in their undergraduate work to a single strategic communication campaign.

Students may participate in Innovative State, an Oklahoma State University student-run Media and Strategic Communications firm. Its members are high achieving students of the School of Media and Strategic Communications. The members of the firm use their talents not only to gain work experience and build their portfolios, but also to provide services to non-profit organizations on campus and in the community. Innovative State continues to grow, take on new clients and provide opportunities for OSU students to use and develop their professional skills.

The Strategic Communication program is affiliated with the American Advertising Federation, the American Academy of Advertising, the Society of National Association Publications, the International Association of Business Communicators, the Public Relations Society of America and the Association of Women in Communication.

Available Options
, B.A.
, B.S.


Occupations
Public Relations and Fundraising Managers
Public Relations Specialists
Sales Reps

Industries
Financial Activities
Professional and Business Services
Education and Health Services
Leisure and Hospitality

Recent OSU Graduates in
Salaries
Max: $50,000 |
Ave: $32,397 |
Med: $32,000 |
Min: $17,033


Employers
AT&T
Avalon Communications
Baptist General Convention of Oklahoma
Baylor University
Brothers & Company
Century Interactive
Cerner
Cookshack, Inc
Diane White PR & Events
Edmond Area Chamber of Commerce
Garland Chamber of Commerce
Gungoll, Jackson, Box & Devoll, P.C.
Hospice of Green Country
Hotwire PR
Inceed
Initiative
Insight Global
International Fire Service Training Association
Irish Realty
ISNetworld
JoCo
Kinslow Keith & Todd, Inc.
Langston University
Love Envelopes, Inc.
Metropolitan Environmental Trust
MSLGROUP
Oak Tree National
OG&E Corp
Oklahoma City Thunder
Oklahoma State University
OSU Alumni Association
PFSWeb
PPR Worldwide
Quad Graphics
Quail Springs Baptist Church
Reliant Energy
Retrospec Films
SLANT Partners
Staar Solutions
STAPLEGUN Design
Starcom Mediavest Group
Stormcon LLC
The Aduddell Family of Companies
The University of Texas at Austin
Tractor Supply Company
Trak-1 Technology
Vann & Associates
Walt Disney World
Wellness Dept
Zhengzhou Aeronautical Institute

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